Happy Goods is on a mission to create a positive digital space by offering meaningful clothing, feel-good prints and inspiring content.

We designed an uplifting brand identity and built a dopamine hitting website to go with it. This planet friendly company needed branding that was fun, bold and cultivated positivity.

The playful combination logo was created especially to be used both as a wordmark and as a seperate symbol to work across various media including socials and clothing tags. We designed playful mascots that differentiated their clothing and homeware products clearly and effectively. Characters in the same style have also been designed to portray the brands ethical and eco-friendly values.

The easy to navigate website allows customers to browse items while taking in postitive messages resulting in an uplifting experience. We will be working consistenly with Happy Goods on their photography and videography in the future aimed at pushing brand awareness. We loved working on this project and are excited to see what their bring out next.