My Big World

Playful brand identity focusing on each stage of parenthood

My Big World

Playful brand identity focusing on each stage of parenthood

My Big World operates as a kid’s e-commerce store, offering customers all the essentials for every stage of the parenting journey.

Our task was to craft a distinctive brand identity that would set us apart within the children’s online shopping market. Following thorough research, we developed a playful and illustrative brand that employs world characters to uniquely represent each product category.

Logo Design and Brand Identity

We created the logo with a playful, chunky font and integrated a world character to replace the letter ‘O’ in My Big World. This character can also function independently as a pictorial mark for smaller settings and clothing tags. We seamlessly incorporated it into various marketing materials to strengthen our visual identity.

Parenting-Focused Shopping Experience

My Big World is intentionally crafted to cater to the various stages of parenthood. Instead of the typical product categories, our items are organised according to the parenting journey. Whether you’re navigating pregnancy, breastfeeding, managing messy toddlers, or comforting teething babies, our thoughtfully curated shop is your trusted companion throughout your parenting adventure.

Sub Logos for Parenting Journeys

Derived from our primary logo, we’ve created sub logos to represent each unique parenting journey. These sub logos are available in both static and animated versions, adding a dynamic touch to our brand.

Characters as Brand Identity

Our characters aren’t merely sub logos; they have evolved into a core element of our brand identity. They play a pivotal role in enhancing user recognition and ensuring clarity in our advertising campaigns.

Engaging Campaigns and Targeting

We’ve devised captivating campaigns for each stage of the parenting journey, tailored for social media and beyond. These campaigns revolve around the distinctive colours associated with each character, making it easy for our customers to connect with their specific parenting stage when navigating the My Big World website.

Character Usage in Packaging

Our characters also feature prominently in our packaging designs, providing customers with a unique unboxing experience. With each product, customers receive a thank-you card and a free sticker pack that represents their specific parenting journey. For those purchasing items across multiple parenting stages, our packaging showcases the primary world character and our brand’s signature green colour.

Limited Edition Branded Designs

The My Big World pictorial mark and journey characters stand out on their own, allowing us to create unique patterns and poses for exclusive branded designs. These limited-edition products are a reflection of the parenting journey they represent, such as Sleep Journey pyjamas and Feeding Journey baby bibs.

Creative Passion and Future Outlook

Every design concept and marketing strategy at My Big World has been meticulously crafted with creative passion. We are excited to see what the future holds for the brand.

Services:

Brand identity, packaging design, social media, animation, graphic design, clothing design, logo design, character design, illustration

My Big World operates as a kid’s e-commerce store, offering customers all the essentials for every stage of the parenting journey.

Logo Design and Brand Identity

We created the logo with a playful, chunky font and integrated a world character to replace the letter ‘O’ in My Big World. This character can also function independently as a pictorial mark for smaller settings and clothing tags. We seamlessly incorporated it into various marketing materials to strengthen our visual identity.

Parenting-Focused Shopping Experience

My Big World is intentionally crafted to cater to the various stages of parenthood. Instead of the typical product categories, our items are organised according to the parenting journey. Whether you’re navigating pregnancy, breastfeeding, managing messy toddlers, or comforting teething babies, our thoughtfully curated shop is your trusted companion throughout your parenting adventure.

Sub Logos for Parenting Journeys

Derived from our primary logo, we’ve created sub logos to represent each unique parenting journey. These sub logos are available in both static and animated versions, adding a dynamic touch to our brand.

Characters as Brand Identity

Our characters aren’t merely sub logos; they have evolved into a core element of our brand identity. They play a pivotal role in enhancing user recognition and ensuring clarity in our advertising campaigns.

Engaging Campaigns and Targeting

We’ve devised captivating campaigns for each stage of the parenting journey, tailored for social media and beyond. These campaigns revolve around the distinctive colours associated with each character, making it easy for our customers to connect with their specific parenting stage when navigating the My Big World website.

Character Usage in Packaging

Our characters also feature prominently in our packaging designs, providing customers with a unique unboxing experience. With each product, customers receive a thank-you card and a free sticker pack that represents their specific parenting journey. For those purchasing items across multiple parenting stages, our packaging showcases the primary world character and our brand’s signature green colour.

Limited Edition Branded Designs

The My Big World pictorial mark and journey characters stand out on their own, allowing us to create unique patterns and poses for exclusive branded designs. These limited-edition products are a reflection of the parenting journey they represent, such as Sleep Journey pyjamas and Feeding Journey baby bibs.

Creative Passion and Future Outlook

Every design concept and marketing strategy at My Big World has been meticulously crafted with creative passion. We are excited to see what the future holds for the brand.

Services:

Brand identity, packaging design, social media, animation, graphic design, clothing design, logo design, character design, illustration

MBW Slide Logo Dark
MBW Slide Logo Dark
Pyjama Trio

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My Big World

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My Big World

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