Wick Liquor Labs

Flexible branding built to dominate the e-liquid scene.

Wick Liquor Labs

Flexible branding built to dominate the e-liquid scene.

What does the future of e-liquid manufacturing look like?

A grand vision reveals a world far removed from sterile lab coats and cookie-cutter websites.

Labs approached us with a mission to redefine their e-liquid manufacturing brand. Supported by a team of elite chemists, they sought a comprehensive visual identity that would not only make waves in the vape market but also infuse a hint of scientific flair.

What we did

Crafting a Unique Brand Identity

After delving into Wick Liquor Labs’ company values and services, we drew inspiration from the motion and visuals of mixing compounds.

Embracing a Visual Concept: Liquid-Like Gradient

This idea evolved into creating a dynamic, liquid-like gradient complemented by a suite of animated assets, effectively portraying the process of mixing liquids. Predominantly featuring soothing tones of blue and vibrant yellow, our colour palette creates a pearlescent liquid aesthetic.

Representing Services Through Icons

We’ve meticulously developed static and animated icons to represent Wick Liquor Labs’ wide range of services. Each design draws influence from compounds and molecules, ensuring a cohesive visual language.

A Versatile Gradient for Branding

The flexible gradient seamlessly integrates into the branding, offering adaptability for designs of any scale. Be it a 10ml vape bottle or a bulk gallon tub for wholesale, this gradient serves as a unifying visual element.

Transforming Web Design

Our website design breaks away from the crowded vape industry norm, delivering a distinctive and refreshing user experience. In-house, we’ve meticulously crafted the website copy, effectively communicating Wick Liquor Labs’ down-to-earth personality. The outcome is a genuinely unique and exceptional brand identity.

A Productive Collaboration

Our collaboration with Wick Liquor Labs has been a rewarding journey. We’re excited to witness the brand’s rollout and invite you to experience the transformation on the live website.

Services:

Brand identity, website design, website build, copywriting, iconography, animation, videography, photography, packaging design

What does the future of e-liquid manufacturing look like? It’s not all white lab coats and carbon-copy websites!