Animations for Diverse Audiences
Upon receiving the project, we embarked on the creation of three distinct animations for separate audiences – employers, employees, and space providers. The goal? To employ these animations effectively on their platform as both explainers and potent sales tools.
Short and Sweet: Social Media Versions for Brand Boost
Alongside the primary animations, we produced shorter versions, strategically designed for maximum impact on social media. This approach not only aimed to enhance brand awareness but also ensured consistent messaging across platforms.
From Concept to Visualisation: Crafting the Narrative
Our creative process always starts with storyboarding, a crucial step that enabled us to visualise each scene. We meticulously conceptualised each video’s narrative to convey Workabout’s features in an engaging and straightforward manner, perfectly aligned with the script.
Modern, Bold, and Inclusive Illustrations
In the realm of illustrations, we adhered to a modern, bold, and inclusive style. Our innovative use of a limited colour palette, thoughtfully incorporating their brand colours, resulted in a striking and stylised effect, further strengthening their visual identity.
The Fruits of Collaboration: Showcasing Workabout’s Benefits
The results of our teamwork gave us three amazing animated explainer videos to show off the awesome benefits of Workabout. These animations not only got the message across but also made Workabout’s brand even stronger.
A Journey Worth Celebrating
Working on this project was a source of immense pleasure, and we eagerly anticipate the future successes that await us in collaboration with Workabout.