10 Reasons Your Brand Needs Video

by James Murray

In the past 10 years, video production has gone from a luxury reserved for companies with massive budgets to an easily accessible form of marketing, allowing anyone with a smartphone to create some level of video content from anywhere. Social media is the hottest way to share video content online. Whether you use Instagram, YouTube or TikTok, video is the most effective way to connect with your audience. A whopping 78% of marketing professionals say that video content helped increase sales, with an even more impressive 96% say that videos play a pivotal role in enhancing user understanding of their products or services.

There’s no time like the present present to get started with video marketing, and in this blog we will have a look at 10 reasons your brand needs video.

Internet usage keeps growing as accessibility across the globe expands. More than 3.5 Billion internet users now consume video content (a tough pill to swallow when your video only gets 78 views). Videos are shared around 1,200% more than static text/image posts, promoting a much larger reach to new audiences.

Videos can be a powerful tool to show the human element of your brand or business. Content that shows a human face or contains a human voice over is preferred by the social media algorithms and also grabs attention more than other content. Giving your audience an insight into the daily workings of your business, showing the nature of the day to day activities gives a fly-on-the-wall aspect which makes consumers trust your brand and invest in your business.

Online videos had an audience reach of over 92% in 2023. There’s no denying that video content is a force to be reckoned with. Introducing video production into your marketing strategy will keep your brand current, meet consumer demand and engage your audience with attention grabbing content.

Viewers will remember more information when delivered through video rather than text alone. The combination of visuals, audio and thoughtful storytelling enhances recall and makes your message more memorable. Videos also grab attention and hold it for longer. Stats show that 95% of a message is remembered when viewed in a video, as opposed to 10% in text format. Short form content in bitesize chunks makes this all the more true. Creating a long form video and editing it down into smaller short form segments helps the viewer to easily digest the information presented to them.

Videos are shareable, very shareable. People share videos with friends, family and colleagues. Whether it’s a funny meme, banging recipe, killer workout or motivational quote, videos are passed around from person to person. Many videos can go viral, shared by thousands or millions of people in a very short space of time. In the US alone, adults spend an average on 33 minutes per day in Instagram, 48 minutes on YouTube and 53 minutes on TikTok. All of these platforms are tailored more towards video content, and that content is awarded by the algorithm when it is shared, liked and commented on. Online video content has allowed regular people to be launched to fame by simply sharing their day to day lives.

Videos have the power to take relatively mundane subjects and make them engaging. I would rather watch somebody put together an IKEA wardrobe on YouTube than follow along the mind numbing paper instructions in the box. YouTube is a bigger search engine now than Google, with many viewers using it to research products before making a decision to buy. Reviews, unboxing videos and product demonstrations are a huge part of the YouTube content sphere, with many brands using influencers to do the work for them. I recently bought a new car and spent hours per night watching every video I could find to decide the make, model and whether it was the right car for me. Having this content at my fingertips gave me confidence that I was making the right buying decision.

It is a known fact that people buy from people. Great sales people build solid relationships with their potential buyers, winning their trust through meaningful connection. The same is true for video. Adding real people, voices and stories to your videos lets your customers into your brand, letting them get to know you on a deeper, more human level.

Video = Sales! According to a study by Animoto, 73% of consumers have been influenced by a brand’s social media presence when making a purchasing decision. So if you create great content, your audience are more likely to buy. Other studies show that this number is upwards of 84%! A well placed video of your product or service can really improve your ROI.

Video production allows for endless creative expression. The the mix of motion, visuals, audio and storytelling lets people but their stamp on any video they create. Keep it original. Tell your story, your ethos, values. You don’t need state of the art equipment to create visual magic. Just you, your phone and a great idea can break the internet.

As we said at the start, video is no longer a luxury reserved for the big industry players. It’s an absolute must to stay relevant in todays digital soup bowl. Brands that leverage video not just consistently, but creatively too, will outperform their competitors who don’t. Don’t get left behind!

So, there are our 10 reasons your brand needs video. Video is the most engaging medium online, with no signs of slowing down. It increases engagement, brand awareness and increase your bottom line. It is a versatile tool that marketers and business owners can not afford to overlook. It will deliver results at every stage of the consumers journey, from brand introductions to after sales and customer service. Ready to make waves with video production? Contact our video experts to explore how our video production services can take your business to the next level.