These 2025 Video Trends Will Change How You Market Your Brand

By Emily Benton

Video content is evolving rapidly, and brands that want to stand out need to embrace emerging trends in their social and video marketing strategies. From tech-free storytelling to dynamic filming techniques, here are the 2025 video trends you can use to level up your brand’s content.

As AI and screens continue to dominate our lives, people are craving real-life connections more than ever. Brands can tap into this shift by emphasising human, unplugged moments in their content.

How to use it:

• Showcase people enjoying nature, outdoor adventures, and family time.
• Highlight themes of wellness, mindfulness, and digital detox.
• Position your products as tools that enhance, not replace, real-life interactions.

This approach fosters emotional connections and makes your brand feel more relatable and grounded.

Diversity in marketing is no longer just a trend—it’s a necessity. One of the most important 2025 video trends is that consumers want to see themselves reflected in the stories brands tell.

How to use it:

• Use real, authentic user-generated content (UGC), employees, or customers to foster community.
• Film in genuine and inclusive locations, such as your warehouse, office, or any space that represents your brand culture.
• Avoid overly polished, staged content—authenticity is key.

Incorporating real people and real stories makes your brand more relatable and trustworthy.

In a world dominated by fast cuts and flashy edits, one-shot videos stand out by doing the opposite. A single, uninterrupted take creates a cinematic and immersive experience that draws viewers in.

How to use it:

• Craft story-driven brand ads that feel intimate and engaging.
• Use long, smooth takes to bring viewers into the moment.
• Best suited for un-skippable formats like Instagram Reels, TikTok, and YouTube Shorts.

This technique is great for building suspense and capturing raw, authentic interactions.

Raw, real storytelling wins on social media. Documentary-style content makes brands feel more authentic and relatable, allowing customers to connect on a deeper level.

How to use it:

• Use handheld shots, natural lighting, and real-life conversations.
• Capture behind-the-scenes footage, customer stories, and personal brand content.
• Avoid scripted moments—let the authenticity shine through.

This style is perfect for showcasing company culture, customer experiences, and impactful brand narratives.

Old-school aesthetics bring warmth and authenticity to videos, making them feel timeless. Nostalgia-driven content has a unique ability to resonate emotionally with audiences. The retro vibe looks to be one of the biggest 2025 video trends.

How to use it:

• Experiment with grainy filters, film textures, and vintage colour grading.
• Incorporate archival footage into your clips. This could be old clips of the business to show the history, before and afters will work well here. If you’re a personal brand, you could show where you started to where you are now.
• Ideal for brand storytelling, anniversary campaigns, and emotion-driven ads.

Tapping into nostalgia can help your brand evoke strong emotions and long-lasting connections.

With attention spans shorter than ever, dynamic camera movement keeps viewers engaged. Unique perspectives help make your brand content stand out.

How to use it:

• Experiment with FPV drones, POV shots, and over-the-shoulder framing.
• Use bird’s-eye views, first-person perspectives, and slow-motion captures.
• Best for immersive social media content, product storytelling, and action-driven brand videos.

Eye-catching visuals combined with movement create a captivating viewing experience that holds attention.

The best content in 2025 won’t just sell—it will make people feel something. Whether you lean into raw storytelling, nostalgic visuals, or cinematic one-shot ads, the key is to create videos that resonate on an emotional level. What are you going to focus on in 2025? Need help deciding what’s best for your brand? Get in touch today and let’s make waves with your brand video strategy!