Animated GIFs

Elevating Your Brand’s Storytelling

This Hello GIF we created has had 30k impressions, 660 pin clicks and 106 saves on Pinterest

Animated GIFs aren’t just for internet memes anymore—they’re a secret weapon for brands looking to spice up their social media game. These looping snippets of animation pack a punch, delivering personality, and relatability that resonates with audiences of all kinds. Let’s dive into why animated GIFs are a must-have tool for your brand’s social media strategy and how you can use them to engage your followers organically.
Why Animated GIFs?

Think of animated GIFs as the superheroes of visual content—they’re quick, attention-grabbing, and speak volumes in just a few seconds. Their simplicity makes them perfect for the fast-paced world of social media, where users scroll through content at lightning speed. Plus, they’re universal, crossing language barriers and cultural differences with ease.

How to Use Animated GIFs

Creating compelling GIF content is easier than you might think. You can sprinkle them throughout your social media posts, website and emails. Keep it short and sweet, capturing attention from the get-go. Stay true to your brand’s vibe, whether that’s sleek and sophisticated or quirky and fun. And don’t be afraid to tap into current trends and pop culture references—being relevant can make your GIFs even more shareable.

Tips for Success

Here are a few quick tips to help you make the most of animated GIFs in your social media strategy:

Keep it snappy: Aim for GIFs that are under a few seconds long to keep your audience engaged.

Stay on brand: Make sure your GIFs reflect your brand’s personality and values to maintain consistency.

Stay current: Keep an eye on what’s trending and seasonal, be ready to jump on relevant topics with timely GIFs.

Experiment and learn: Don’t be afraid to try new things and see what resonates with your audience.

Getting Your GIFs Out There

Once you’ve crafted some awesome bespoke GIFs for your brand, it’s time to get them out into the world. Here’s how you can leverage different platforms to maximize your GIF’s reach:


Snapchat is all about sharing fun, fleeting moments, making it the perfect platform for showcasing your brand’s personality with GIFs. You can create custom Snapchat stickers using your GIFs, allowing users to add them to their Snaps. Additionally, consider running sponsored lens campaigns featuring your branded GIFs to engage users and drive brand awareness.


Instagram is another powerhouse platform for visual content, and GIFs can add an extra layer of creativity to your feed. You can share your bespoke GIFs as regular posts, Stories, or even create interactive polls and quizzes using GIF stickers. Don’t forget to leverage Instagram’s Explore page by using trending hashtags and tagging relevant accounts to increase visibility.


GIPHY is the go-to platform for finding and sharing GIFs, so make sure your branded GIFs are available there too. You can upload your GIFs to GIPHY’s platform and tag them with relevant keywords to make them discoverable. Encourage your audience to use your branded GIFs in their social media posts, and consider partnering with influencers to amplify your reach.