Crafting a Captivating Tone of Voice
To enhance our visuals, we developed an engaging tone of voice tailored specifically to resonate with budget-conscious consumers.
A Diverse Video Showcase
We got busy in the studio and produced a series of 19 unique social media videos, each dedicated to showing off a different e-liquid flavour.
Appealing to Wholesalers
In addition to the individual flavour videos, we also delivered an extended showreel displaying all available flavours. This extended video featured animated callouts strategically designed to captivate potential wholesalers.
Vibrant Animated Illustrations
Our concept for the social media videos centred around bright and bouncy animated illustrations depicting each specific flavour. We combined these animations with real footage of the products to create a hybrid style production.
Seamless Outro Logo Animation
We created a dynamic animation of the Easy on the Pocket logo so sign off each video in an equal manner.
Dynamic Fusion of Elements
The final deliverables resulted in a dynamic fusion of moving visuals, compelling illustrations, lively typography, and an upbeat bass-infused soundtrack. This combination proved to be the winning formula for captivating content that effectively engaged the client’s target audience.