Fighting Counterfeits with Style

Wick Liquor, a renowned e-liquid vape brand with a massive following, faced imitation and counterfeit product challenges.

Revamping Packaging and Security

The Liquor crew decided to redesign their packaging, incorporating anti-counterfeit labels to thwart bootleggers. They sought a compelling visual message to reinforce this new security.

Creating a Captivating Video

Employing various light painting techniques, we infused the video with a moody and dramatic ambiance. We then added smoke tornadoes and speed ramps to amplify the dynamism.

Street Culture Showcase

To highlight the brand’s street culture essence, we ventured into Birmingham, capturing city time-lapses with our drone. These elements coalesced into a potent advertisement.

Success Breeds Sequel

The success of our initial video led Wick Liquor to return for another product-centric video, this time for their Japanese-inspired e-liquid flavours. Drawing inspiration from Kung-Fu movies like Kill Bill, we crafted an energetic, vibrant video.