Recording at St. John Smith Square, Westminster, London
Our journey commenced at the awe-inspiring St. John Smith Square, an exquisite baroque church nestled in the heart of Westminster, London. Upon arrival, we strategically positioned multiple cameras to meticulously document the live recording of the Christmas album, a performance featuring the Royal Philharmonic Orchestra.
Insights from Swan Music Directors
Subsequently, we ventured to the headquarters of Swan Music in Lichfield, where we engaged in insightful discussions with the company’s directors. During these conversations, they graciously offered us a glimpse into the intricacies of crafting and orchestrating a Christmas album. Subsequently, our editing team skilfully wove these interviews into a compelling documentary-style promotional video, which played a pivotal role in generating anticipation for the album’s upcoming release.
The Marketing Blitz: Short Ads and a Legendary Collaboration
To complement the promotional film, we embarked on an ambitious marketing campaign, featuring a series of dynamic short ads. In addition to this, we established a collaborative partnership with the esteemed voiceover artist, Mark Silk, celebrated for his work in iconic franchises such as Scooby-Doo and Star Wars. His remarkable voice talent breathed life into these ads, infusing them with a captivating allure.
Accessible Across the Globe
“A Royal Philharmonic Christmas,” was made available in CD format and across a spectrum of music streaming platforms, including Apple Music, Amazon Music, iTunes Store, Spotify, and YouTube. This strategic move ensured global accessibility to a wide-ranging audience.
Scaling the Classical Charts: A Global Triumph
Notably, the album rapidly ascended the ranks of classical music charts, securing a coveted spot in the top 10 worldwide. This monumental achievement underscored the global appeal and exceptional quality of “A Royal Philharmonic Christmas,” marking a resounding success for all parties involved.
