Crafting Chic and Stylish Product Videos
Grays reached out to us to produce a series of sleek and stylish product videos. These videos were destined for use across their immensely popular social media platforms and their thriving retail website.
Light Painting Techniques for Attention to Detail
In the studio, we used various techniques to spotlight the intricate details and premium quality of their materials. We used rotating tables and precise lighting to bring out the finer aspects of their leather goods. The use of black backgrounds and directed lighting seamlessly complemented their product range.
Enhancing Brand Messaging with Animation
Throughout the videos, we integrated animated callouts to underscore the brand’s core messages and attributes.
Captivating Aerial Perspectives
To frame our visual narrative, we incorporated epic low-level drone shots, showcasing a local farmer’s field, elegantly overlaying the Grays 1922 logo at the video’s start and end.
Sleek, Stylish, and Impressively Seamless
The end result was a collection of product videos that exhibits style and sophistication.
Optimised Aspect Ratios for Various Platforms
Recognising the diverse platforms for video display, we tailored different aspect ratios. Landscape format videos were perfect for the retail website, while square sizes were customised for Instagram.
Comprehensive Overview of the Product Range
In addition to individual product videos, we crafted a longer video providing a comprehensive overview of Grays’ wide range of leather bags and purses. This extended video ensured potential customers gained a thorough understanding of the company’s offerings.
Our approach ensured that Grays’ product videos were not only visually captivating but also strategically tailored for each platform, elevating their online presence and enhancing audience engagement.
