Grays 1922 Lifestyle

Luxe lifestyle video campaign meets
English countryside

Grays 1922

Luxe lifestyle video campaign meets
English countryside

Grays 1922 specialise in equestrian and country inspired premium leather goods.

After the success of our previous product video series, we were approached by Grays to create a lifestyle video campaign. Inspired by the English countryside, the series had to appeal to lovers of luxe country and equestrian fashion.

Crafting a Lifestyle Video Campaign: Embracing the English Countryside

After the resounding success of our previous product video series, Grays came to us with a new mission: to develop an engaging lifestyle video campaign inspired by the idyllic English countryside. This campaign aimed to resonate with lovers of luxurious country living and equestrian fashion.

A Scenic Setting Amidst Rural Beauty

Our creative journey unfolded against the backdrop of a rustic farmhouse nestled deep within the heart of the English countryside. Our mission was clear: create a lifestyle video showcasing Grays’ premium leather goods and consisting of 14 concise shorts, each dedicated to a best-selling bag or wallet.

Scouting Perfect Scenarios

Exploring the site, we identified diverse settings that were ideal for the country living lifestyle brand. Locations ranged from nature-inspired backgrounds to the rustic charm of farmyard textures, including corrugated iron and traditional brick.

Curating Compelling Visuals

Armed with a selection of carefully curated shots, we set out to create a visually stunning video. Our goal was to authentically capture the essence of the great outdoors and forge a deep connection with the passionate country life community.

Aligning with Social Media Strategy

Complementing the feature video, our collection of shorts seamlessly integrated into Grays’ social media marketing strategy. Together, these elements formed a cohesive campaign aimed at captivating the audience, celebrating the beauty of the English countryside, and highlighting the elegance of Grays’ leather goods.

A Testament to Collaborative Commitment

This collaborative effort underscored our dedication to visual storytelling and the creation of immersive brand experiences.

Services:

Videography, social media, animation,
art direction, post production, aerial film

Grays 1922 specialises in equestrian and country inspired premium leather goods.

Crafting a Lifestyle Video Campaign: Embracing the English Countryside

After the resounding success of our previous product video series, Grays came to us with a new mission: to develop an engaging lifestyle video campaign inspired by the idyllic English countryside. This campaign aimed to resonate with lovers of luxurious country living and equestrian fashion.

A Scenic Setting Amidst Rural Beauty

Our creative journey unfolded against the backdrop of a rustic farmhouse nestled deep within the heart of the English countryside. Our mission was clear: create a lifestyle video showcasing Grays’ premium leather goods and consisting of 14 concise shorts, each dedicated to a best-selling bag or wallet.

Scouting Perfect Scenarios

Exploring the site, we identified diverse settings that were ideal for the country living lifestyle brand. Locations ranged from nature-inspired backgrounds to the rustic charm of farmyard textures, including corrugated iron and traditional brick.

Curating Compelling Visuals

Armed with a selection of carefully curated shots, we set out to create a visually stunning video. Our goal was to authentically capture the essence of the great outdoors and forge a deep connection with the passionate country life community.

Aligning with Social Media Strategy

Complementing the feature video, our collection of shorts seamlessly integrated into Grays’ social media marketing strategy. Together, these elements formed a cohesive campaign aimed at captivating the audience, celebrating the beauty of the English countryside, and highlighting the elegance of Grays’ leather goods.

A Testament to Collaborative Commitment

This collaborative effort underscored our dedication to visual storytelling and the creation of immersive brand experiences.

Services:

Videography, social media, animation,
art direction, post production, aerial film

“We’ve worked with Making Waves on two projects, very professional and helpful all the way through.

Work perfectly within time frames given and end result was extremely high quality – would recommend to anyone looking for a professional video shoot.”

Greg Copeland, Grays 1922

“We’ve worked with Making Waves on two projects, very professional and helpful all the way through.

Work perfectly within time frames given and end result was extremely high quality – would recommend to anyone looking for a professional video shoot.”

Greg Copeland, Grays 1922

Visit the Grays 1922 store here:

www.grays1922.com

@grays1922

Visit the Grays 1922 store here:

www.grays1922.com

@grays1922

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